Why is the Formosan Bear Surfing?

We didn't just draw a "cute" animal; we positioned the character as a lifestyle attitude: stepping out of the forest and hitting the beach to catch some waves. "Bear Yibo" uses surfing as a metaphor: you can be relaxed yet driven; you can enjoy life while keeping nature in mind.

The series combines the GREEMA typography with illustrative visuals, creating a youthful, energetic vibe with a touch of outdoor functionality. It’s not a design that "only makes sense at the beach"—it's the perfect balance that works for weekend mountain hikes and casual workdays alike.

5 Highlights of this Surf Tee

• Original Illustration: The surfing bear "Bear Yibo" makes a bold entrance with dynamic yet clean lines—recognizable from afar and detailed up close.
• Versatile Colors: Available in black and white, offering high outfit compatibility. Perfect for photos without being too flashy.
• Heavyweight Comfort: Designed for both outdoor and daily use, providing a structured yet soft fit—one shirt for any outing.
• Back Details: Features a subtle "3-panel surf trick" graphic below the back collar. A low-key touch for those who know.
• Design × Taiwanese Spirit × Functional Wear: Letting the graphic serve as your identity rather than relying on loud slogans.

The highlights and positioning above are based on GREEMA's OUTDOOR limited series release. If you're creating a press release or a select shop product page, this section can be directly used as "Product Features."

Front Graphic + Typography: Why it looks "trendy" but not exaggerated?

The main visual consists of three elements: the character (Bear Yibo), the waves (motion and layers), and the typography (GREEMA's identity). The "sunglasses + seated surfing" posture brings out a cool vibe while retaining a sense of humor. The waves are drawn with clean layers to ensure crisp printing, while the blue text grounds the design in a youthful, outdoor tone.

What collaboration scenarios fit this series?

The advantage of this T-shirt is its "clear theme without being restricted to a specific setting." It's suitable not only for retail channels but also for events and collaborations:

• Select Shops / Physical Stores: Create "limited colors / stamps / packaging" to quickly generate buzz in-store.
• Local Events / Outdoor Markets: Use Bear Yibo as an extension of the event's main visual (posters, stickers, standees) to enhance memorability.
• Corporate ESG / Gifts: Leverage the "Taiwanese Imagery × Outdoor Life" angle for employee uniforms or event souvenirs.
• Content Collabs: Photographers, outdoor KOLs, and surf communities can create high-converting campaigns using "outfits + scenarios."

Brand & IP Information:

Licensable Items

• Image Licensing: Bear Yibo surfing main visual, back 3-panel icons, extended graphics (stickers/posters).
• Co-development: Limited colorways, custom tags, and packaging (hangtags, stickers, outer bags).
• Event Visuals: Key visuals (KV), social media templates, on-site standees, and POS materials.

Collaboration Process

1. Confirm scenario and items (retail / event limited / gifts).
2. Confirm licensing scope (duration, region, quantity, sales platforms).
3. Sampling & Proofing (proportions, print methods, color correction).
4. Launch & Promotion (co-posts, short videos, in-store materials).

Media Kit

• Press Release Versions: Short / Long (ready for media pitches or product pages).
• Image Files: White background product shots, transparent main visual PNGs, lifestyle photos (recommended 1:1 / 4:5 / 16:9).
• Keywords: greema outdoor, Formosan bear, Bear Yibo, outdoor fashion, surf style, limited t-shirt, Taiwan design brand.

Contact & Collaboration Inquiries

• IG：@greemadesign
• Email：greematw@gmail.com
• Suggested Subject: "Greema × Bear Yibo OUTDOOR | Collab Type + Est. Quantity + Schedule"