GREEMA
GREEMA
從生活出發，讓設計更實用與平易近人。
Starting from everyday life, making design practical and accessible.
GREEMA 是一個從「日常情緒」長出來的生活文創品牌。每一只包袋、每一頂帽子，提醒我們在忙碌的路上，還是可以保留一點自己的節奏。
品牌產品以帆布包袋、婚禮小物與生活選物為主，搭配插畫與文字設計，讓實用的物件多了一點溫度，也成為陪伴通勤、旅行與工作的日常夥伴。
GREEMA is a creative lifestyle brand grown from "everyday emotions." Every bag and hat serves as a gentle reminder to keep our own pace amidst life's hustle.
Our core products include canvas bags, wedding favors, and curated lifestyle goods. By combining illustrations with typography, we add a touch of warmth to practical objects, making them your everyday companions for commuting, traveling, and working.
品牌定位與受眾
Brand Positioning & Target Audience
品牌核心
- 以「日常情緒」與「生活節奏」作為主題，讓實用商品具備陪伴感。
- 視覺風格偏向簡約、帶一點插畫感與文字設計。
- 強調「耐用、好背、好搭配」，但同時保留細節與個性。
Core Values
- Themed around "everyday emotions" and "life's rhythm," giving practical products a sense of companionship.
- A minimalist visual style accented with illustration and typographic design.
- Emphasizing "durability, comfort, and versatility" while retaining unique details and character.
目標族群
- 20–40 歲，習慣用文字與插畫表達生活態度的上班族與學生。
- 喜歡小眾、溫柔但有點個性的小品牌，而非大規模量產。
- 關注質感、市集、展覽、手作選物店與文創活動。
Target Audience
- Professionals and students aged 20–40 who express their lifestyle attitudes through words and art.
- Individuals who prefer niche, gentle, yet distinctive small brands over mass-produced goods.
- People who appreciate quality aesthetics, creative markets, exhibitions, and handmade select shops.
發展歷程
Development Timeline
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2015以手作帆布包在小型市集首次登場。Debuted at local artisan markets with handmade canvas bags.
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2016正式推出品牌名稱 GREEMA，開始發展婚禮小物、量產包款與插畫聯名商品，嘗試線上通路與 Pinkoi 上架。Officially launched the brand GREEMA. Expanded into wedding favors, mass-produced bags, and collaborative illustration products, venturing into online channels like Pinkoi.
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2025建立更完整的品牌視覺系統，結合 IP 角色與文字標語，規劃系列商品與長期合作企劃。Established a comprehensive visual identity system, integrating IP characters and slogans to plan long-term product series and strategic collaborations.
代表作品與商品線
Featured Products & Lines
合作形式與未來方向
目前以批量客製、展覽／市集周邊、IP授權品/募資品量產、以及與選物店合作為主。未來希望能與書店、咖啡館、地方創生計畫等單位，共同開發限定款商品或短期主題企劃。
也開放與插畫家、文字創作者合作，一起為特定主題（例如：老街溪、生態、城市散步）打造一系列「可以被背著走的故事」。
Collaborations & Future Directions
Currently focusing on batch customization, exhibition/market merchandise, IP licensing mass production, and collaborations with select shops. We aim to co-develop limited-edition products or short-term thematic projects with bookstores, cafes, and local placemaking initiatives.
We are also open to collaborating with illustrators and writers to create series of "stories you can carry on your back" tailored to specific themes (e.g., local ecology, city walks, or cultural heritage).
想更了解 GREEMA？
如果你是展覽策展人、品牌主理人或是對這個品牌有興趣的夥伴，歡迎透過以下連結或聯絡方式，聊聊合作與客製的可能性。
Want to know more about GREEMA?
If you are a curator, brand owner, or a partner interested in our brand, feel free to reach out via the links below to discuss potential collaborations and customizations.
E-MAIL : vartanliu@gmail.com